We Uncover Your

At The Expert Collective (TEC), we believe every brand has a compelling story (otherwise you wouldn’t be dedicating your effort, will, and grit to the creation and deployment of your product or service). That’s why we don’t manufacture brands, but work closely with core stakeholders to reveal them, no matter where your company is on its journey.

Our clients are forging a better world through their products and services. That’s why we view our clients as partners, working closely with them to craft and articulate their impact and value through compelling copywriting and visual design.

It is also the reason that – no matter where you are on your journey – our process always starts with identifying your core value and narrative. To achieve this, we first begin by listening with intention, unearthing the true spirit and character of your offering through deep conversations with those central to the creation and acceleration of your company, organization, or product. Next, through a process that encompasses strategic advantage identification, market insight, and creative vision, we work closely with your team to reveal your greatness.

From high-level strategy to day-to-day marketing material execution, TEC is your go-to-marketing team.

  • Branding 
  • Brand narrative & storytelling
  • Visual ID development
  • Logo & visual ID systems
  • Brand collateral
  • Core marketing assets
  • Digital & Web
  • Strategy & approach
  • Website copy
  • UX/UI design
  • Animation & video
  • WordPress & Shopify development
  • 360° Copywriting Services
  • Narrative & storytelling
  • Investor material, B2B, & B2C
  • Thought leadership & whitepapers
  • Decks & 1 pagers
  • Social media
  • 360° Design Services
  • Art direction
  • Digital assets & campaigns
  • Marketing assets
  • Printed materials, packaging, & swag
  • Conference materials


Erin Kopelow, Founding Partner & CEO

Tomi Nelkin, Founding Partner & Co-Creative Director

Janna Palankin, Partner & Co-Creative Director

Rachel Hercky Linnewiel, Head of Copy

Ravit Bokobza, Head of Operations