Arbe

A radar for the road ahead.

Color Palette & Typography

Background

  • Regulators, consumers, and pedestrians are demanding better road safety standards and capabilities from car manufacturers. Europe has been so bold as to even set a zero road fatality target through their OECD Global NCAP “Vision Zero” vehicle safety roadmap. To achieve this, the automotive industry is in need of driver-assist sensing systems that ensure true road safety in real-time at all times.

    Arbe’s 4D imaging radar is a forefront technology, making this road-safety revolution achievable. Differentiating threats from false alarms in real-time, no matter their speed, elevation, proximity, size, or surrounding weather conditions, Arbe provides unprecedented levels of driving assistance, navigation path planning and collision avoidance support. Starting with the script for their corporate video (watch), the company approached us to better articulate their value, technological capabilities, and long-term vision to target clients, financial investors, and the public at large – first through written copy and then through visual design. 

Website Copy & Development

Marketing Materials

Approach

  • Arbe faces a dual challenge: communicating their market value as a solution that can scale with a rapidly evolving automotive industry while ensuring investors that the future of the industry itself is lucrative despite growing public skepticism due to recent high-profile autonomous driving setbacks.

    Our approach was to first formulate messaging that spoke to both the short-term and long-term benefit of Arbe. The tagline “A radar for the road ahead” speaks to the company’s short-term promise of delivering true road safety to drivers and pedestrians today and the long-term promise of supporting car manufacturers as they ramp up from driver-assist systems to fully-autonomous vehicles in the future. We then further developed and deployed this messaging to build Arbe’s core marketing content, from website text through promotional materials, brochures, decks, and employee recruitment materials that together cohesively communicate the capabilities of Arbe’s groundbreaking technology and the safer future it promises to deliver us all.

Booth Design

The Arbe Promise

  • (Video script excerpt)

    The road ahead is full of possibilities.
    Of adventures. Of opportunities.
    And obstacles unforeseen.

     

    No matter the speed, weather, time of day or setting
    the road ahead is safe with Arbe,
    the most advanced radar system on the market.

Social Posts

Deliverables

  • English Copywriting
    Video Script
    Website Copy & Development
    Marketing Material Copy & Design
    Investor & Conference Decks
    Conference Booth Design
    Social Media Posts
    Swag

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