Big things happen here.
Every day Ichilov Hospital’s R&D department looks beyond the status quo to impact patient health and recovery through the advancement of cutting-edge medical discovery. Despite their range of activity, however, few understood the department’s scope of impact on Ichilov hospital, patient health, and medical innovation globally. They approached us to update their website and brand ID. After meeting their team, what we quickly discovered was a need to redefine a narrative. For whether they be administrators, doctors, or scientists, R&D is a department comprised of individuals truly committed to advancing medical discovery for the improvement of patient health and well-being. It was time for their patient-centric purpose to shine.
Working closely with R&D’s leadership, we transitioned communication from a “tell” approach to a “show” approach, presenting accomplishments through personal narratives that spoke impact. In place of descriptive titles, R&D’s website is story-led, where patient voices lead the conversation. A simple but bold ID system allows practical information and sub-departments to be easily identified and accessed while staying within a united R&D brand framework.
Ichilov Tech, Ichilov hospital’s innovation company, guides faculty and staff in their advancement of groundbreaking medical solutions for successful market application and streamlines collaboration between the hospital and the external startup and corporate community. As a for-profit arm within the R&D department, Ichilov Tech was in need of a brand ID and narrative that positioned them as action-oriented, efficient, and current while maintaining a strong connection to the department as a whole. We worked to craft a startup styled ID system that maintained continuity with R&D’s new narrative and design approach.
Brand ID & Sub ID Systems