The hate-to-lose digital advertising company.
The world of digital advertising is rapidly evolving. The pace of technological innovation is continuously redefining what is possible while the changing regulatory landscape is steadily clamping down on what is permissible. Beyond their technological prowess, Mobco’s longevity makes them stand out; going on 7 years strong in an industry where most lifespans are short lived. Mobco’s longevity is a testament not only to their leadership, but to an engrained culture of drive and adaptability. When they approached us to rebrand the company, it was this attitude that caught our attention and demanded further investigation.
Rob Cressy has said, “Everybody loves to win. If you hate to lose, then I want you on my team. Surround yourself with people who desperately hate losing and you will outperform a culture of people who love to win.”
After in-depth conversations and investigations, a clear Mobco personality presented itself; that of the professional athlete. Beyond skill, what sets professional athletes apart is their commitment to stay in the game. Mobco’s determination to “win” – to meet their client’s KPIs – pushes them to learn and adapt to the evolving playing field of digital advertising. Mobco is ready for tomorrow’s challenges not because of what they conquered yesterday, but because of what it took to conquer yesterday.
Armed with this personality, we crafted a professional sports-inspired brand. We replaced Mobco’s former gradient logo and color palette with solid bold colors. Photography supplanted illustrations on the website and in corporate material, with subjects that project teamwork and determination. Written web copy is daring, fearless, and to the point.
The Mobco Brand Story
When you’ve been doing this as long as we have, you know that in digital marketing, past wins do not determine future success. For the playing field of yesterday is not the playing field of today. The rules change. The players change. The size of the field changes. Grass turns to turf turns to sand. In this game, we are ready for tomorrow’s challenges not because of what we conquered yesterday, but because of what it took to conquer yesterday.
At Mobco, our longevity is a testament to our ingenuity, our innovation, our grit, and our refusal to sit still. To our relentless drive to learn the new, dig deep and step onto the field every day hungry for domination, no matter the nature of the game today. We are relentless. We are digital. We are Mobco.
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