When fashion is your destination.
Logo & Color Palette
A weekend with the girls? A mother-daughter get-away? Destination-shopping for the big day? Travelista tailors tours for the high-end shopping-oriented traveler. From insider routes, discount offerings and VIP visits to hotels, flights and parallel site-seeing tours, Travelista is the agency when shopping is your destination. They company reached out to us to develop a brand that would attract target audiences and excite secondary audiences exposed through the travel experience.
As an agency targeting women of various ages, we chose to focus on the energy and fun sparked when women get-away together. Color and vibe play seamlessly with chic and cool. The color black serves as the brand’s pedestal, capturing the timelessness of high fashion. From here, the brand is accentuated by a bold language complete with bright colors, chic graphics and clean lines that together communicate vibe and a sense of celebration.