Logo Design | Branding | One Pager
Laika sought to create and make available safe, effective, and FDA-approved cannabinoid medical products for pets. A first-of-its-kind pharmaceutical endeavor within the veterinary market, Laika turned to TEC for branding and investor material support.
– Branding & Logo Design
– Investor Deck
– Investor One Pager
Laika understood that veterinarians require extensive scientific data, clearly defined treatment regimes, and – ultimately – FDA approval. To meet these criteria, Laika was launching a sophisticated operation, formally developing patent protected cannabinoid therapeutics for companion animals according to FDA regulatory guidelines.
Our goal in the branding process was to capture the motivations behind Laika within a visually compelling design that would communicate the values of safety, trust, and care. The visual language is pet-centric, focusing on the the individual animal and framing the pet-owner relationship from the animal’s perspective. The visual language is clean, emphasizing order and process. The logo references cannabinoid within a wellness wrapping.
Tomi Nelkin, Co-Creative Director, TEC