Fox Home

A unified language for a diversifying brand.

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Background

  • Fox Home, the home accessories division of one of Israel’s largest retail lines, was launching into the e-commerce business with a new website and brand promise. The company reached out to us to help them develop a premium brand language for their digital platforms that spoke refinement and sophistication while maintaining mother-brand love.

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Approach

  • We chose an approach that paired refined typography with strong product imaging. This tactic allowed us to build a brand language that could maintain a unified look and feel while encompassing a range of product styles and one-time promotions. Animations add additional playfulness – an attitude the Fox brand as a whole wanted to maintain.

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