A unified language for a diversifying brand.
Background
Fox Home, the home accessories division of one of Israel’s largest retail lines, was launching into the e-commerce business with a new website and brand promise. The company reached out to us to help them develop a premium brand language for their digital platforms that spoke refinement and sophistication while maintaining mother-brand love.
Approach
We chose an approach that paired refined typography with strong product imaging. This tactic allowed us to build a brand language that could maintain a unified look and feel while encompassing a range of product styles and one-time promotions. Animations add additional playfulness – an attitude the Fox brand as a whole wanted to maintain.
