Strategic Narrative | Branding | Photography
Unpacking the Fountain of Youth
Women have grown to distrust anti-aging skincare products that promise the fountain of youth and are tired of marketing messages that focus on the desire to return to yesterday.
When Bio Active Care approached us to brand their anti-aging skincare line, we set out analyze the market and we found brands typically promised a return to youth. But when digging into the aspirations driving women to seek skincare solutions, we understood that “youth” is to broad a term to categorize their objective. Most women we spoke to were not seeking to return to a younger version of themselves. Rather, they were seeking a healthier tomorrow for the woman they are today.
– Brand Story & Tagline
– Visual ID Systems
– Product Line Descriptions
– Beauty & Product Photography
– Brochure Design
– Video Production
With the foundational principle that with age comes confidence and with confidence comes a deeper and more powerful sense of beauty, we forged ahead with a brand narrative that focuses on the level of agency that comes with time. We prioritize a better tomorrow because of the lessons we learn and the experiences we accumulate today.
Bio Active Care calls on women to “Face Forward,” to engage in active self-care over vanity and to feel control over beauty, aging and their health.
Imagery focuses on women in action and at peace, grounded in their choices and the steps they are taking to nourish themselves. Product imagery and descriptions highlight active ingredients and natural elements within a pharmaceutical wrapping.
Erin Kopelow, Head of Narrative, TEC
The Bio Active Care Brand Story
Life is a balance between being active and standing still. Between running at full speed, taking a leap of faith, and quietly watching the earth spin. Your face is a compilation of all these moments. Every dream, every loss, and each success.
Some say your face is a reflection of all your yesterdays. What we see, are all of your tomorrows.
Bio Active Care is for those who face forward. For those who learn and strive to build one life lesson upon the next. Our approach is to prepare and to repair. Our solutions diverge to meet skin needs for progressive stages in life. Daily practice, smart prevention and results-driven care are our ethos. Each product is developed methodologically through the mindful selection of plant-based and science-driven active ingredients. And we keep iterating and refining so our solutions continuously meet your needs as they evolve over time.
In pursuit of balance, we advocate that our formulas be paired with a conscious lifestyle in order to achieve full effect. For this reason we partner with the nurturers, the care givers, and the educators. We believe that together we can develop new products and approaches to skin awareness and active care.
This is your face. And this is you facing forward.